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Cookie Policy


A small text file placed on your computer by this Website when you visit certain pages and/or when you use certain features of the Website. Each enables website features. These cookies are detailed below in the section titled “Types of Cookies”.


This Website may place and access certain Cookies on your computer. Fronted uses Cookies to improve your experience of using the Website, to understand how visitors use our website and products, to serve advertisements to you elsewhere on the internet and to improve our marketing effectiveness. Fronted has taken steps to ensure that your privacy is protected and respected.

  • You can find a list of Cookies that we use below.
  • You can also choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help or settings menu in your internet browser.
  • You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
  • It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.
  • For more information about cookies in general, including how to disable them, please refer to You will also find details on how to delete cookies from your computer.

Types of Cookies

Type of Cookie

What it does

Necessary cookies

These cookies enable core functionality such as security, account access, and accessibility.

Analytics & Performance

These cookies allow us to improve our website by collecting and reporting information on how you use it and discover it.


These cookies are provided by third-party advertising and social media companies such as LinkedIn, Facebook, Google, Twitter.

These cookies enable such companies to record and analyse your usage of external websites across the internet, and use this data to help advertisers serve relevant advertisements to you across the web. These Cookies store information about the content you are interacting with together with an identifier linked to your device or IP address.

These Cookies also allow us and third parties to know whether you’ve seen an ad or a type of ad, and how long it has been since you’ve last seen it. This information is used for frequency capping purposes, to help tailor the ads you see, and to measure the effectiveness of ads.

Necessary Cookies

Cookie Name

What is it?

How to remove


Google Analytics – Website usage statistics.

Change your browser settings. Or opt-out with Google.


Google Analytics – Website usage statistics.

Change your browser settings. Or opt-out with Google


Change your browser settings. Or opt-out with


Change your browser settings. Or opt-out with


Change your browser settings. Or opt-out with


Change your browser settings. Or opt-out with


You can read more about how Amplitude uses your Personal Information here: This tool does not save any personal data and is fully anonymous.

Version 2.1 – Last Updated: June 2022

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Fronted is a trading name of Fronted Holding Ltd. We are registered in England and Wales (Company No.12278750), registered office address is Fronted, The Fisheries, 1 Mentmore Terrace, London, E8 3PN. Fronted Loans Ltd (Company No.12307305) is authorised and regulated by the Financial Conduct Authority under a Consumer Credit Licence (FCA No. 933316). Fronted Ltd (Company No.12304059) is authorised and regulated by the Financial Conduct Authority under a Broker Licence (FCA No. 933317).

Fronted Loans Ltd and Fronted Ltd is a wholly owned subsidiary of Fronted Holding Ltd. We are part of the FCA regulatory sandbox - Cohort 6. The regulatory sandbox allows firms to test innovative offerings in a live environment. More information on the FCA's regulatory sandbox can be found here.

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